Our Story — EF Collection®

Enjoy FREE 2-Day shipping on all continental U.S. orders over $100.

Enjoy FREE 2-Day shipping on all continental U.S. orders over $100.

Sparkle now & pay later with 12 interest-free payments from Affirm.

Sparkle now & pay later with 12 interest-free payments from Affirm.

Welcome to EF Collection

EF Collection Founder Emily Faith Sitting on Chair at EF Collection Showroom

OUR STORY

We’re a Los Angeles-based fine jewelry brand on a mission to create wearable future heirlooms. Founded in 2010 by Emily Faith Strauss, all of our pieces are made using premium materials.

Our 14k gold is always solid—never filled, plated, or vermeil. All of our gemstones are natural and mined from the earth because we believe nature is the finest inspiration

Emily designs fine jewelry that holds special meaning, connecting the wearer to loved ones, precious moments, or fond memories. Drawing inspiration from life’s meaningful milestones like her marriage, heavenly son, and newborn daughter, Emily creates wearable heirlooms you can cherish forever.

Emily and her husband created a charitable organization called Angels 4 Austin to honor their son, Austin, whose life was taken too soon from Polycystic Kidney Disease (PKD). The foundation provides small comforts and supportive resources to families of premature or sick infants. Learn more and get involved here.

“Fine jewelry is about more than sparkle—it tells a special story. Each piece I design
holds deep meaning, and I hope you feel that care and craftsmanship each time you wear your EF Collection favorites.”

- Emily Faith Strauss

Retailers

You can shop EF Collection IRL at our L.A. Showroom by appointment and online in over 250 premiere retailers worldwide including Bergdorf Goodman, Nordstrom, Holt Renfrew, Shopbop, Revolve, and Bloomingdale’s.

Emily’s Favorites

Best Seller

Diamond Script Name Necklace
EF Collection

Starting at $ 825.00

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The Diamond Script Name Necklace is the perfect start to any necklace layer. You can choose from 1-10 diamond script letters to create a custom, on...
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Best Seller

Jumbo Prong Set Diamond Mini Huggie Earring
EF Collection

$ 1,648.00

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The Jumbo Prong Set Diamond Mini Huggie Earring stands out thanks to the 4 round diamonds per earring, each set with only 3 prongs so you see as mu...
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Best Seller

Pavé Diamond Hummingbird Necklace
EF Collection

Starting at $ 2,450.00

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The Pavé Diamond Hummingbird Necklace is one of our most beloved motifs. This beautiful bird-shaped style, completely encrusted in .36 carats of pa...
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Final Sale

Full Cut Diamond Mini Heart Stud Earring
EF Collection

$ 425.00

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The Full Cut Diamond Mini Heart Stud Earring is a sweet addition to any ear stack, and one of Emily's very favorites. With each pair featuring 0.16...
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Final Sale

Pavé Diamond Bubble Huggie Earring
EF Collection

$ 2,095.00

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An everyday piece that brings the sparkle, our Pavé Diamond Bubble Huggie will easily take your look from day to night. This earring shines no matt...
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Best Seller

Diamond Signet Ring
EF Collection

$ 2,095.00

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The Diamond Signet Ring features .45 carats of pavé diamonds across the entire ring face. Designed to adorn your pinky, this ring takes timeless to...
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Best Seller

Diamond Double Angel Wing Necklace
EF Collection

$ 1,095.00

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The Diamond Double Angel Wing Necklace is one of our most meaningful motifs. Featuring two angel wings encrusted with .12 carats of pavé diamonds, ...
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Buy now, Pay later.

First payment due in 30 days,

12 equal monthly interest-free payments thereafter.

Step One

Add your favorites to your cart and select Affirm at checkout.

Step Two

Log in to your account or sign up and get instant approval to buy.

Step Three

Pay over 12 months with interest-free equal payments.

The first one is due 30 days after your purchase.

Rates from 0–36% APR. Payment options through Affirm are subject to an eligibility check and are provided by these lending partners: affirm.com/lenders. Options depend on your purchase amount, and a down payment may be required. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Financing Law license. For licenses and disclosures, see affirm.com/licenses. For example, a $800 purchase could be split into 12 monthly payments of $72.21 at 15% APR.